Gelcoat prep is everything
Oxidized, chalky gelcoat is the number-one cause of marine wrap failure. Wet-sand or compound the surface back to a sound layer, degrease with marine prep solvent, and wipe with IPA before laying film. Wax and silicone residue must be fully removed or the film will not bond.
Marine-rated film and laminate
Use cast wrap film rated for marine UV exposure, and for printed or graphic boat wraps add a cast over-laminate. Salt, sun and constant hull flex are far harsher than road use, so film grade and edge sealing matter more than on a car.
Waterline and below-waterline limits
Wrap stops at the waterline. Vinyl below the waterline traps moisture and peels, and antifouling chemistry attacks the adhesive. Plan a clean, sealed waterline seam and keep all film above it.